Staging Your Home: How to Make Buyers Fall in Love
With these tips and tricks, your house will be buyer-worthy in no time.
Home staging entails hiring a real estate professional that can connect you with an expert in interior design. They reimagine your living space and give your house a makeover (with temporary decor and furnishings) so that it gets “oohs” and “aahs” from the buying masses.
This process is about dressing your house for the price you want! Great staging is an important marketing tool (ask me to mail you a copy of my ‘Home Selling Marketing Guide‘!). It presents your home in the best light possible and helps you compete in the market at a favorable price.
Staging also leads to eye-catching listing photos, which are especially valuable given that most homebuyers begin their search by scrolling through listings online.
So, are you thinking about hiring stagers for your home? See Blue Realty Team’s before and after staging photos (which are professionally taken):
Staging Really Does Help… like, a Lot
But you don’t have to take our word for it. A recent survey from the NATIONAL ASSOCIATION OF REALTORS® revealed that:
• 77% of buyers’ agents said staging makes it easier for their buyer to visualize the property as their future home. It’s like helping the buyer dream it so they can achieve it — and so you and your agent can make the sale.
• 39% of sellers’ agents said staging a home greatly decreases the amount of time a house is on the market. For you, time saved could mean moving into your new house even sooner.
• 21% of sellers’ agents said staging a home increases its dollar value between 6% and 10%. Simply put, that may lead to more money in your pocket.
For the Best Results, Declutter
Spoiler alert: No buyer wants to walk into a messy house.
Take time to clean and declutter your home. Organize everyday household items into crates and keep them out of sight. Additionally, Make time for — or invest in — a whole-house cleaning, including carpet shampooing. Change lightbulbs, finally make those minor repairs, and add a fresh coat of paint to any room that needs it. Lastly, don’t forget to clean out the closets!
Also worth considering… removing personal items from view, such as copious family photos, artwork, or religious keepsakes. The concern is not that home buyers will be offended by you or your lifestyle. The goal is to neutralize the space and help home buyers imagine themselves living there. (But don’t go overboard. You don’t want rooms to feel sterile, either.)
Yes, I did just tell you to clean out your closets. So where are you supposed to put all this stuff? If you don’t have a discrete place to tuck things away, consider renting a storage unit.
Focus On the Rooms That Count the Most
You don’t have to stage your whole house to make buyers swoon.
Staging the rooms where people tend to spend the most time usually makes the biggest impression on buyers. Start with the living room, followed by the master bedroom and the kitchen.
Keep in mind that even small touches, like putting fluffy towels in the bathroom or replacing shabby throw pillows in the family room, can make your home that much more attractive.
Stage Your Yard, Too
Your house has to look its best — inside and outside. After all, buyers form their first impression when they pull up in front of your home. It’s no surprise that curb appeal matters— and can increase your home’s sales value up to 17%, a Texas Tech University study found.
If you’ve never had your yard professionally landscaped, now may be the time to do it. Landscaped homes have a sales price advantage ranging from 5.5% to 12.7%, according to research by Alex Niemiera, a horticulturist at Virginia Tech. That would mean an extra $16,500 to $38,100 in value on a $300,000 home.
Professional landscaping, however, can cost a lot. You’re aiming for polish, not a new garden of Versailles. If budget is a concern, start with these DIY improvements:
• Plant blooming flowers and fresh greenery. Even if it’s winter, you can add colorful winter blooms and seasonal touches such as garland or lights.
• Mow the grass.
• Reseed bare patches of lawn and add fresh sod, as needed.
Then move on to these easy upgrades to your home’s exterior:
• Wash the front windows.
• Power wash siding and walkways.
• Repaint or stain porches and stairs, as needed.
• Make sure house numbers are easy to see, visible, and pretty.
• Make sure important outdoor features such as the front door, porch, and sidewalks and paths are well lit. (If not, install new fixtures or lighting.)
Even basic upgrades — like laying fresh mulch, changing porch lights, or installing a new mailbox — can help a buyer fall in love at first sight.
Just wait ’til they come inside and see what else you’ve done with the place.
To Find the Right Stager for Your Home, Ask Tina Cappiello with Blue Realty Team!
Our interior designer is part of Blue Realty Team, and can be part of the initial meeting when discussing the marketing plan for selling your home.